Go to Map Courses Lab Glossary How it works Troubleshooting Start →
ITEN
← Course 06 · From model to app (Lesson 06.06 · 18 minutes · No sensor · For everyone)

Responsible AI.

A model that works isn't enough. It has to work for everyone who'll use it, with their permission, and say clearly where it goes wrong. Here you'll see who's responsible for the mistakes, how to find the people who get left behind, and what the European rules ask for.

What you learn
  1. Who's responsible when a model gets it wrong
  2. How data leaves some people behind, and how to notice
  3. When to ask for consent and when not to use a model
  4. What the AI Act and the GDPR ask of someone who makes a small app
You need to know

If you don't remember one of these, the link takes you to the chapter that explains it.

How do you want to follow it
Preparing the scene…
  1. 01 Who's responsible

    When the model gets it wrong, a person is responsible.

    An app looks at a photo of a mushroom and says it's safe to eat. It's poisonous. The model01.01 isn't to blame, because it's a file of numbers that doesn't know what it's doing. People are responsible, whoever made the app and whoever used it to decide. In Europe, the new rules on damages treat software as a product, just like a blender.

    In practice. Before you publish, ask yourself what happens to the people using the app when the model gets it wrong. If the answer scares you, the model shouldn't decide on its own.

01 / 07
(Go deeper)

A few more numbers.


(01)

Three measures of bias

In 2018 Joy Buolamwini and Timnit Gebru tested three systems that guess gender from a face. They used 1,270 photos balanced by gender and skin tone. The error reached 34.7 percent with dark-skinned women, and 0.8 with light-skinned men.

In 2020 Allison Koenecke and colleagues had five widely used systems transcribe 19.8 hours of interviews. On average, 35 percent of the words were wrong with African American speakers and 19 with white speakers. Even on the very same sentences, the first group got about twice as many errors.

The model card for MediaPipe's hand model measures the error on 420 photos, 35 for each pair of gender and skin tone. On average, the hand points are off by 4.9 to 7.3 percent of the size of the palm. The highest value is on the darkest tone, but there's no pattern linked to skin.

  • 34.7%highest error, dark-skinned women
  • 0.8%highest error, light-skinned men
  • 35 and 19wrong words out of 100, in the two groups of speakers
(02)

The AI Act and the GDPR for a small app

The AI Act has been in force since August 1, 2024, and it arrives in stages. The bans apply from February 2, 2025. The transparency obligations, like telling people that a chatbot is answering, apply from August 2, 2026. For high-risk uses, the Digital Omnibus on AI, a regulation from July 2026, moved the dates. For uses like choosing who to hire, to December 2, 2027, and for AI inside products like medical devices, to August 2, 2028.

The GDPR protects personal data, meaning any information about a person who can be recognized. A face, a voice or a location all count. If you use them to recognize who someone is, they become biometric data, and you usually need explicit consent. Photos kept within the family stay outside the GDPR, but a published app or a shared dataset doesn't. If the data never leaves the phone and you never receive it, you have much less to protect.

(03)

Who pays for the damage

In 2024 the European Union updated its rules on defective products, with Directive 2024/2853. It applies to products placed on the market after December 9, 2026, and software counts as a product too, AI systems included. Whoever makes it is liable for harm to people, property and private data if the product was defective, even when they weren't at fault.

Software made and distributed outside a commercial activity is left out, like a lot of free and open source software. A law written specifically for AI, the AI Liability Directive, was withdrawn in 2025. For now, a model's mistakes are judged by these rules and by each country's rules on civil liability.

(Try it on your phone)

Your dataset, seen from the outside


Open the lab and scroll through one of your projects, example by example. Then check off these points. It takes ten minutes. If you don't have a project yet, think about the dataset you'd like to collect.

  1. (01) The examples include at least two people besides you
  2. (02) There are hands, voices or faces different from yours, in age, skin or accent
  3. (03) There are different lights, rooms and times of day
  4. (04) You tried the model with someone who isn't in the dataset
  5. (05) Everyone who appears in the photos or recordings knows it and said yes
  6. (06) You can say in one sentence where the model goes wrong

Every Not yet is something to do before you let other people use the model. The most useful one is usually to have someone new try the model and look at the result in the Evaluate step.

(Quiz)

4 questions to close the lesson.

When you have answered them all, the lesson counts as done and its stone on the map turns yellow. Answering is what counts, not the score.


  1. (01)

    A mushroom app says a poisonous mushroom is safe to eat. Who's responsible?

  2. (02)

    Your gesture model gets 95 percent right, but you've only tried it with your own hands. What do you do before letting other people use it?

  3. (03)

    Your sister gave you her voice for the dataset. A month later she asks you to take it out. What do you do?

  4. (04)

    Under the AI Act, what's the risk level of an app that recognizes mugs and house keys?

(Next lesson · 07.01) A real case, the olive leaf